Jones International University

Jones International University

Degree Title: Bachelor of Arts in Business Communication - Sales, Service and Marketing (Degree Completion)
College: Jones International University
Degree Level: Bachelor
Accreditation: North Central Association of Colleges and Schools
Requirements: Must have at least 35 credit hours.
Program Desc: The BABC specialization of Sales and Marketing at Jones International University will provide the competitive edge by providing both broad knowledge and practical experience in sales and marketing theory and techniques along with a comprehensive foundation in business communication. This degree program is designed for students who are interested in developing careers in either sales or marketing or already hold current positions in either area. Marketing and/or sales managers and directors who take this specialization will learn how to coordinate both types of business functions and leverage each to increase bottom-line performance. This program also will appeal to those who want to further their education and seek a master degree in this core specialization. Students will: design a career plan of leadership in management positions related to sales, marketing and service; learn to effectively communicate (both orally and in writing) within specific business contexts and understand how globalization and advancements in technology have impacted business communications; apply strategic marketing techniques and sales tactics to real-world situations, giving you hands-on experience in both areas; and advance your career opportunities. The curriculum consists of 60 total credit hours.
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