South University

South University

Degree Title: Bachelor of Business Administration – Marketing
College: South University
Degree Level: Bachelor
Accreditation: South University is regionally accredited by the Southern Association of Colleges and Schools (SACS, 1866 Southern Lane, Decatur GA 30033-4097) as a Level V institution eligible to award associate's, bachelor's, master's, and doctoral degrees.
Requirements: To be accepted at South University, you must be a high school graduate OR have the equivalent GED with a score of 225 or higher.
Program Desc: This program provides students with the opportunity to prepare for a career in business with an emphasis on Marketing. Students build the skills and knowledge they’ll need to understand consumer behavior and market research to affect strategic marketing decisions. As a student in this program, you'll discover how to adapt business strategies to accommodate changing marketplace conditions; apply effective leadership skills; gain the ability to assess organizational needs and implement effective improvement scenarios by analyzing case studies and working on hands-on projects; complete a capstone project, a two-course sequence that focuses on your area of emphasis and enables you to apply the concepts and skills you've learned in real and simulated business situations. Upon graduation from this program, you’ll be prepared for entry-level business administration positions that focus on marketing.
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